I started my career as a Graphic Designer in 2003, after returning to Trinidad, from studying for my Bachelor of Fine Arts in Graphic Design from Emmanuel College in Boston, Massachusetts. On my return to Trinidad, I worked my way up from Junior Graphic Designer to Design and Production Manager whilst studying web design and development on my own. I then moved on to Design Manager and Web Developer at VIRB Ltd from 2009 – 2010.
I have done numerous large and small web and print projects over the years, but found that clients needed additional help to sustain their business branding and online profiles. Too many of the designs and websites I’d done failed to return clients’ investments who did not have the internal support to market themselves and properly grow their business, both on and offline. I dove headfirst into branding and marketing for small businesses, eventually completing a Diploma in Marketing and Sales Management. I worked at Yellow House Media as it’s Digital Marketing Specialist managing clients’ social media, online marketing and analytics. From 2014 to 2016, I was iGovTT’s in-house website administrator, web-designer/developer and social media content and marketing strategist all under the title, ‘Website Communicator’.
I continue to work with multiple mediums and have had experience in print production processes, online media, websites, social media and small business operations, having owned and operated two businesses and one trademarked tee-shirt brand between the years of 2005 to present.
I have guest lectured at Trinidad and Tobago Hotel and Tourism Institute, taught Graphic Design at YTEPP, and most recently been added to NEDCO/ETIIC’s roster of facilitators for their Business Development workshop series, my specific areas being ‘Information Technology‘ and ‘Social Media Strategy’. In July of 2012, I was a coach in the area of Digital Marketing and Branding’ at the Caribbean’s second and Trinidad and Tobago’s first ‘Startup Weekend’. I’ve written for Entrepreneur Spirit Caribbean, a quarterly magazine, in the areas of design/branding and marketing. I have also been a featured web developer on the WordPress sanctioned community website: codepoet.com: http://build.codepoet.com/2012/09/27/janessa-mckell-interview/.
My experiences have made me confident about stamping my name on everything I do, having re-branded my business in the latter part of 2013. J.M.T.M. (JM™) are the initials in my full name, but the play on letters utilise the ‘trademark’ symbol. It is intentional and is meant to exemplify what I teach my clients and students about consistency in branding. To use my name means I have to guarantee quality, as my eternal reputation rests on it.
I work with numerous suppliers and other professionals in the execution of my projects. I find that this gives me the most flexibility and opportunity to vary outcomes on each project.
In my free time, I write prose and poetry or play my guitar. I’ve actively engaged in my beloved hobby of face-painting since 2002, making faces smile. In 2009, I published a book of poetry and a spoken word CD entitled ‘Godcall’, and it is available at our local library in POS, Trinidad or online at Amazon.com – some of the poetry was featured on my previous blog, fruitofdivine.com, which is no longer active, but is archived at https://janberryblog.wordpress.com. I’m working on my sophomore book, and CD: two separate projects this time around.
When I’m not eye-level with a pen, brush or computer, I can be found riding, running, swimming or tinkering with dumbbells.