Over the course of my career, I’ve worked my way up from Junior Graphic Designer to Design and Production Manager whilst studying web design and development. I then moved on to Design Manager and Web Developer at VIRB Ltd. I’ve worked at Yellow House Media as it’s Digital Marketing Specialist managing clients’ social media, online marketing and analytics. From 2014 to 2016, I was iGovTT’s in-house web-designer/developer, website administrator, as well as social media content and marketing strategist all under the title, ‘Website Communicator’. From Dec 2016 to July 2017, I worked remotely for New Zealand company, Performance Foundry as a Web Developer.
I have done numerous large and small web and print projects over the years. I continue to work with multiple mediums and have had experience in print production processes, online media, websites, social media and small business operations, having owned and operated two businesses and one trademarked tee-shirt brand between the years of 2005 to present.
In July of 2012, I was a coach in the area of Digital Marketing and Branding at the Caribbean’s second and Trinidad and Tobago’s first ‘Startup Weekend’. I have guest lectured at Trinidad and Tobago Hotel and Tourism Institute, taught Graphic Design at YTEPP, and lectured at NEDCO/ETIIC for their ‘Social Media Strategy’ workshop in 2013. I’ve written for Entrepreneur Spirit Caribbean, a quarterly magazine, in the areas of design/branding and marketing. I have also been a featured web developer on the WordPress sanctioned community website: codepoet.com: http://build.codepoet.com/2012/09/27/janessa-mckell-interview/.
My experiences have made me confident about stamping my name on everything I do, having re-branded my business in the latter part of 2013. J.M.T.M. (JM™) are the initials in my full name, but the play on letters utilise the ‘trademark’ symbol. To use my name means I have to guarantee quality, as my eternal reputation rests on it.
I work with numerous suppliers and other professionals in the execution of my projects. I find that this gives me the most flexibility and opportunity to vary outcomes on each project. I approach all projects as a brand strategy exercise.
When I’m not eye-level with a computer, I can be found running, reading or writing poetry, prose or songs.